Discovered this article by LAURA JOHANNES at the Wall Street Journal and we wanted to share it with you.
Another Wand for When Mascara Isn’t Enough
For some women, mascara just doesn’t cut it anymore. Women are using eyelash enhancers to create thicker, more dramatic-looking lashes. Latisse, approved to treat people with inadequate lashes, is being used mostly by women with normal eyelashes, physicians say.
Dozens of over-the-counter products are marketed with claims of enhancing eyelash prominence, but only Latisse has regulatory approval based on strong scientific evidence to say it grows eyelashes.